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నైరూప్య

How Product Quality can Enhance the Purchasing Behavior of Real Estate Industry?

Majidul Haque

Prime Land Pvt. Ltd. is one of the most famous real estate developers in Sri Lanka. The prices of real estate have been developing by more than 20 percent in the capital- Colombo of Sri Lanka for the past 10 years. In other urban and suburban areas as well as in rural areas also, real estate prices are increasing in a higher margin. The world is now going on infrastructural development due to the excessive demand of properties for the increased number of people all around.

There are many researchers conducted on breaking down why companies like Prime Land have won such a high level of awareness inside the customers. This thesis aims to study this issue as a survey analysis from the perspective of buyers and study what the buyers feel about real estate’s product quality to make an enhanced buying decision.

This paper aims to discover the factors that influence the willingness of purchasing the house of famous real estate developers with an experimental analysis of relating product quality with purchasers' behaviour.