జర్నల్ ఆఫ్ అడిక్షన్ రీసెర్చ్ & థెరపీ

నైరూప్య

Behavioral Reinforcement: The Driving Force Behind Addiction

Yiradu Dagne

This article explores the fundamental concept of behavioral reinforcement as a driving force behind addiction. It examines the psychological mechanisms involved in addiction, with a focus on how rewards and punishments shape behavior. The article discusses the role of dopamine, conditioning, and cravings in reinforcing addictive behaviors. It also addresses the implications of understanding behavioral reinforcement for addiction prevention and treatment strategies.